Whether you’re a 5, 6, or 7-figure business owner, your company has something surprising in common with even the largest companies in Corporate America.
There are 7 Strategic Objectives (or pillars) within your business whose prioritization are key to reaching your goals and vision for your business.
Think of each of the 7 Strategic Objectives as an individual board of directors within your business.
Each of the board’s purpose is to hold you, as the CEO, and your team accountable for the action items needed to achieve the ultimate goals set up within each pillar of your business.
By utilizing Strategic Objectives, you will have the ability to prioritize and group “like” activities together, ensuring that you’re utilizing your resources efficiently and tackling the most important projects first.
The following 7 Strategic Objectives are the same for all businesses, regardless of size, structure, or level of revenue and are vital to take into account when creating a strategic quarterly or annual plan for your business.
This Strategic Objective is all about setting up a foundation for your business. Business Growth & Financials takes into account your revenue & income goals, expenses, business structure, legal protection, metrics/KPIs (Key Performance Indicators).
How are you seen, heard, & known? How do your people find you? What is working and what would you like to focus more on in terms of marketing?
Example Visibility / Marketing Strategies include:
This Strategic Objective focuses on the offers you’re providing and how you’re going to differentiate yourself from your competitors.
Operational Efficiencies refers to the ways in which you’re running your business with more ease through processes, systems, and automations. If there’s something in your business that feels disjointed or clunky, it could likely have a system built around it to create more efficiency.
This Strategic Objective is all about team. Your team are the people whom you’re choosing to link arms with and who you trust to help grow your business faster.
This pillar ensures that your clients and customers have a great experience and share your amazingness with their peers and colleagues. From the very first Client lead touch-point to the final Offboarding, each piece of the Client experience is taken into account and improved upon, wherever possible.
This Strategic Objective is all about where you’re investing your time and money in order to progress your skills and move your business forward.
Examples: Courses, certifications, workshops, books, podcasts
>> If you have a large cushion of capital, you may prioritize Business Growth & Financials a little further down the list.
>> If you’re in a scaling phase, you will likely prioritize Operational Efficiencies (systems & processes) and Scaling (Team Growth) at the top of your list.
These 7 Strategic Objectives will not only help you to utilize your resources for maximum efficiency but will also give you a clear direction of which actions to take on a daily basis inside of your business.
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